On Tuesday, May 6th, you announced that our entire organization has changed our name, logo, focus, colors, etc. Effective immediately.
You said that you’ve spoken with countless CEOs and other leaders who recognize our efforts and how important our field is.
You highlighted three executives, Senior Vice Presidents and higher, to tout the change. You emphasized the fact that you kept this change a secret for 2.5 years.
Listen now to the voices of the tens of thousands of us who will never be an executive.
Listen to the vast majority of the organization you lead.
Listen to the people you are supposed to serve.
We wanted to take this journey of change with you. You denied us. Why?
We wanted to share our ideas, thoughts and suggestions about how we can grow. You denied us. Why?
We have opinions to share with you. You never asked us. Why?
I agree with the new logo.I mainly agree with the new name, although many of us would like to include performance.
I agree we are more than training.
I agree this is a new century and we need to embrace change.
Change comes about because of stakeholder buy-in.
I’m a stakeholder.
I argue that all of us who work day in and day out in cubes are more of your stakeholders than any CEO or CLO.
We, the privates on the front line, are the people you are supposed to serve and support – not the generals in the Pentagon.
Listen to us. Ask us what we want. You don’t have to implement our choices, but least ask.
Currently, I’m evaluating the benefit I get from each of my professional affiliations.
That means I’m evaluating what is important to me, Tricia Ransom. My priorities are an organization that:
- Talks WITH me.
- ASKS me what I want.
- Is genuine.
- Provides realistic, tangible and relevant benefits.
- Is transparent.
I don’t need theory. I don’t need books.
I can go to twitter, YouTube, LinkedIn and Facebook to learn most everything that was presented at ASTD 2014.
I don’t need an organization that decides what is best for me.
Please, reach out to the tens of thousands of members. Not on your website or your LinkedIn group. And not with an email that uses the exact script you used on Tuesday.
Reach out to us where we live now. Ask us where we’ve gone and why. Please.
Next year, no more executives on the big screens. Resonate with your audience. Have one of us, in our cube, with all of our messiness. Show us the reality of who we are.
Instructional Designer, eLearning Developer, Virtual Training Facilitator, ILT Facilitator, audio voice over creator, performance supporter, Social Media, Connector, Project Manager, Cat Herder, cube-dweller, IMPORTANT ATD MEMBER